Advertising is no more limited to television and newspaper ads. Have a look at the modern advertising methods that are catching up…

Advertising and marketing have become an essential part of the business world. If you have a good product or an efficient service to offer, you need to master the art of selling it! While some of the advertising agencies might stick to the conventional advertising methods, most of the leading players are resorting to the fresh and modern advertising methods. There is a new cult of modern advertisers who are experimenting with ideas that are truly modern and innovative! Newspaper advertisements and colored fliers are so pass! Say hello to the era of instant, quick, smart and out-of-the box ideas! Well, if you still associate advertising with the newspaper ads, televisions ads or radio ads for that matter, then you definitely need a refresher course. So lets get started, here is Modern Advertising 101!

Modern Advertising Methods

There are different types of advertising and advertising techniques that are available for promoting products and services. However, here are some of the latest and hottest trends in advertising that are gaining popularity. People are now looking for new types of advertising appeals. Many of the new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty advertising methods! Internet advertising is a vast concept and it entails several sub-types, many of which are only recently introduced. Email advertising is one of the earlier trends, while the new ones include banner advertising, pixel advertising, blog advertising, keyword advertising and contextual advertising.

Web Banner Advertising

If billboard advertising is used on roads, then a similar type called banner advertising is used on the web! Have you noticed the horizontal advertisement strips that are seen at the top of the web page? Web banners are usually constructed using images, or JavaScript, or any other multimedia objects and animations. Web banners are usually link to web pages that are related to the content on the existing website.

Bandwagon Advertising

Well, this is nothing but a propaganda advertising technique, which aims at convincing the user that everyone else is using the products or everyone in the customer base, is in favor of the brand. This compels the consumer to at least think about buying that product and check what everyone else is raving about. Bandwagon advertising is a strategy that is based on consumer psychology and hence, is an effective advertising technique which can be used via any media, be it print, electronic or broadcast.

Promotional Advertising

Promotional advertising involves the use of promotional give-away items or promotional media events, which help to garner public attention and are an effective way of advertising. Handing out promotional freebies is a modern advertising technique that is innovative and very effective as well.

Testimonials and Endorsements

Ever wondered why Colgate brought Brooke Shields on board to promote their toothpaste? Or did you know that Keanu Reeves had once been a part of an advertisement for cornflakes? Well, an endorsement from a celebrity or a public figure is reason enough for certain customers to try a particular product. Such testimonials or endorsements are a great way to advertise particular products and services. Another evolved version of this being a new type called covert advertising, which involves the use of brand names or actual products in movies or television shows which leads to an indirect form of advertising.

Surrogate Advertising

Several national laws have banned the advertising of products like alcohol or cigarettes. Owing to this, many umbrella brands have come up with an advertising technique which only promotes the umbrella brand name which of course, also reminds the consumer of the products that have been banned from advertising. For example, Kingfisher doesn’t need to advertise its beer when the general brand name, also conferred to the aircrafts, are being advertised publicly.

Pixel Advertising

Pixel advertising is a new type of Internet advertising in which the cost of an advertisement is calculated based on the number of pixels it occupies. This form of advertising originated in late 2005, when a British student Alex Tew came up with a website called The Million Dollar Homepage, where the advertisers could buy advertising space at the rate of $1 USD per pixel with a space limit of one million pixels. In addition to the space options provided by the hosting websites, there is also the option of using Do-it-Yourself (DIY) pixel scripts, which ensures that people who do not understand the intricacies of the pixel ads can incorporate the pixel ads in their website without any hassles. Some of the commonly used DIY pixel scripts are Million Pixel Script and the GPix Pixel Ad Script.

Contextual Advertising

Do you notice how Google generates ads that are relevant to your search? Or more recently, have you noticed the Google ads that show up next to your emails in the Google mail service? Well, if you are one of those people who still haven’t noticed this, then you need to wake up and smell the coffee. Well, Google Adsense was the first contextual advertising venture. Contextual advertising is a very specifically targeted form of Internet marketing in which the advertisements are selected by automated systems based on the content being viewed by a particular user. The automated system scans the text of a website for keywords and sends advertisements that match the content which the user is viewing. Many search engines also make use of contextual advertising for displaying ads on the search result pages, such that the ads match the things that the user is looking up on the web. After Google started this trend, there were many others like Yahoo and Microsoft who followed suit.

Keyword Advertising

Commonly, keyword advertising is also known as pay per click advertising or cost per action advertising. Although, Yahoo was the first company to venture into keyword advertising, it is Google Adwords program which is now most popular for its keyword advertising. Some of the popular search engines, which are into keyword advertising, include Yahoo! Search Marketing, Microsoft adCenter, Miva and LookSmart.

Blog AdvertisingIf

you thought that a blog was nothing, but an online journal, then you are wrong. Owing to the tremendous popularity of blogs, advertisers have wisely used the blogs as effective advertising and marketing tools. The corporate blogs are excellent ways for companies to reach out to their customer base on the Internet. The advertising blogs often make use of Search Engine Marketing techniques, which ensure better results on the web.

Bathroom Advertising

Truly out-of-the-box isn’t it? Yes, bathroom advertising is nothing, but placement of advertisements in public restrooms! A research was carried out, in which a test group of people visiting a restroom were questioned whether they noticed the advertisements in there, and surprisingly a major percentage of the group were seen to have a high retention of the advertisements. This led to the conclusion that people visiting the restroom are a good target audience. Bathroom advertising is soon catching up as an effective advertising tool.

Mobile Advertising

Yes, as annoying as it might be for you to receive advertisements on your cell phone, it is now a fact that mobile advertising or cell phone advertising is one of the most effective ways of advertising. Most of the times, advertisers have a data of mobile numbers of their existing customer base as well as a list of phone numbers of people who might be potential customers. A message on the mobile phone rarely goes unnoticed and hence, qualifies as an effective marketing or advertising tool!

Public Relations Advertising

Maintaining and developing good public relations has been a marketing tool for companies to maintain goodwill amongst employees as well as clients. It is not only a way to be in the public eye, but also a great way to build and maintain a particular brand image and identity. Public relations is thus a great advertising tool which is used by companies to reach out to their investors, employees and of course, their existing and potential customer base.

By Uttara Manohar

Published: 10/6/2008

Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited? Plenty!. 

Modern advertising methods
Are you using modern advertising methods? Free strategies work like a charm!

Modern advertising methods
The Best one of modern advertising methods: the Tell-a-Friend script is powerful!

Modern advertising methods
Internet people are subdivided into groups, but generally, they search information and modern advertising methods.

Technorati Tags: Blog Advertising, Mobile Advertising, Web Banner Advertising

Internet marketing involves the use of technology to promote a certain product or service. Over the years, dedicated research has revealed certain useful and time-saving tools that enhance the internet marketing exercise…

Internet technology has redefined communication and business. It has enabled the user to establish a global presence with the help of certain search engine optimization techniques. These SEO tools are designed around consumer access and web site quality. However, there are some of these strategies that have earned the reputation of being ‘most effective’. These include:

Analytical and Statistical Tracking Program

It is very important for any individual or internet business to enhance profitability by accessing peak performance of the site. In the anonymity of the online business world, it is not uncommon to get ‘lost’ among a myriad of similar products or individual services. It helps to identify the websites and key words that are most likely to attract maximum traffic to the site. This is what search engine optimization is all about. A good analytical and statistical program allows you to instantly maximize traffic and track changes.

Dedicated and Automated Keyword Tracker

In order to benefit from an online presence, it is very important to make a list of product or service related keywords and use them unique combination to rank high on the search engines. It is also important to track regular changes in the rankings. The automated keyword tracker allows you to beat the slow manual process and enrich the site with dedicated SEO changes. The importance of good keyword research is indispensable to the web site. The automated keyword research tool enables you to develop and optimize ranking with the help of suitable keywords. There are also hybrid tools that search ‘click’ frequency and organize ‘price research’.

Heat Maps

This effective internet marketing strategy maps the ‘most clicked areas’ on the site. This helps in the identification of the best places on the website for the headers, navigation points and product or service related content. The mapping of the extensively used and least used areas on the web site help you to identify most useful positions.

Link Popularity Monitoring Tool

This is a simple, back link monitoring tool. It helps automated monitoring of related back-links on the website. The analysis is then used to compare the results with other benchmark websites. The results enable you to address serious design and content changes to acquire desired search engine ranking.

Social Bookmarking

Social bookmarking is an effective internet marketing tool that offers the website a number of associated categories to benefit from related clicks. Every click can then be converted into a dedicated sale with the help of the traffic thus generated. The genres offered defy the general aversion to sales and advertisement clicks.

Sitemaps

As in the case of any organizational effort, your website too needs to be arranged and clutter free. A quality sitemap makes a huge difference to the website by marking or indexing the content pages within the search engines. In this way, the business benefits from clicks on related keywords and relevant content.

These are just a few of the search engine optimizing tools that have been extensively researched upon and found most effective by providers of SEO services. It is not difficult to see that they are all driven by the common need to secure a higher internet search engine ranking. The business stands to benefit from the automated processes, without a delay due to a much slower human intervention. Timely integration of these SEO tips and techniques enables the business to profit by the segregation of manual and intellectual effort from applications that are conditioned to monitor.

By Gaynor Borade

Viral Marketing - An Effective Internet Marketing Tool
Rajeev R asked: Viral marketing is an effective Internet marketing tool to efficiently market your business. It is one of the most popular cost-effective.

Articles are an Effective Online Marketing Tool
More and more websites are increasingly becoming more concerned about their position in the search engine and are strongly resorting to Internet marketing tools.

Effective Internet Marketing Tools
YouTube - Internet Marketing - Search Engine Optimization - Google Effective Internet Marketing Tools. Ξ June 1st, 2009 | → | ∇ Brute Force SEO |. Related Posts.

Technorati Tags: Keyword Analysis Tool, keyword search tool, Keyword Tool

Domain appraisal route in the current diverse market situation is a big challenge. Sometimes it is hard or even impossible to leave out the subjective opinion and just stick to the facts and statistics.

However, it is dangerous to approach domain appraisal on “like it/don’t like” basis. That’s why an exact guide or checklist can provide a great help and make the appraisal process much easier.

Strictly speaking, there are 20 main factors in domain appraisal procedure. You will easily set the right value of your domain if you follow these steps.

1. Industry popularity. It is very important to answer a question “what is the market volume this domain applies to?” It may be a short and nice name but it will have less value if it cannot generate enough business.

2. Niche situation. It is sometimes a matter of fashion. Once you have applied the domain to a certain market, explore how wide or narrow is the niche it would fit in.

3. Keyword popularity. The best method of market prediction and one of the most accurate domain appraisal tools is the keyword popularity check. You have to find out the number of monthly searches for the keyword term your domain represents. Two of the all time favourites are Google Adwords Keyword tool and Yahoo’s Overture. If a domain name doesn’t contain any recognizable keyword, it should be brandable (see the point #10).

4. Substantiality. It is a domain appraisal criterion that evaluates if the domain name is serious enough to have business people showing any interest. Wacky names may be fun but they doesn’t attract enough business.

5. Top level domain value. Yes, .COM maybe is king but how about other TLDs? Top tier extensions are .COM, .NET, .ORG, .CO.UK and .DE. They have a potential of going for over $100,000. Midfield consisting of .NL, .US, .FR, .RU, .IN and .CN hardly ever reaches $100,000 but can go beyond that for the right name.
Lower end of .INFO, .TV, .MOBI, .FM, .AM, .BE and .CC are sometimes seen selling in $XX,000 region whereas the struggle TLDs .BIZ, .WS, country TLDs and .NAME rarely make a thousand. Yet the domain appraisers have to keep in mind that a great .BIZ will definitely make more money than a shabby .COM.

6. Phone test can determine if there is some off-line value in the domain. If you can dictate the name over your phone without spelling it letter by letter, you may add more dollars to the price.

7. Memory test is another method of domain appraisal that determines if it has a business potential. Test your friends - tell them the name a 1ff8 nd see if they would be able to recall it after a day or two.

8. Length of the name. There is still a strong demand for three-letter and four-letter .COM domains. However, the majority of these aftermarket transactions take place amongst domain name “flippers” or re-sellers. It is not necessary for a name to be short in order to be good seller - a longer name that can still be easily memorized and that makes a perfect sense, will do as good.

9. Product recognition. From the business point of view, it is important that the visitor would be able to predict the content of the web-site once he sees the domain name.
A name containing “telephone”, “mobile” or “games” and similar popular products would be likely to fetch more in the aftermarket. Whereas, a domain that resembles a popular branded product may prove a difficult thing to sell.

10. Brandability. In the situation when almost 100% of the English dictionary words are already registered as domain names or branded, if someone comes up with an interesting new word that can be turned into a trademark, domain appraisal has to consider and recognize that. It is essential to check both US and UK trademark registries before setting the sale price.

11. Exact keyword. It may be an advantage to have a single-keyword domain name, also two relevant keywords without a hyphen spells good selling price. However, when it comes to three or more keywords in a single domain especially when they are hyphenated, it will drastically reduce the aftermarket price.

12. Language. Top sellers are the domains in correct English language due to the worldwide audience and all the English-speaking countries. Also Spanish and German names sell quite well.

13. Clean grammar. Typos were popular some time ago. Now it is very important for business reputation to have a grammatically correct domain name.

14. Domain age. As the search engine algorithms deal with site ranking, domain age is quite important. Older domains tend to rank higher.

15. PageRank and domain appraisal. Initially PageRank was introduced by Google to rank web-pages by their importance. As webmasters still continue to fret about PageRank, it is still considered as a factor in domain appraisal.

16. Type-in traffic. If a domain name is short and obvious, it will attract traffic from direct browser type-ins. If you can prove a significant type-in traffic, you can set the selling price on a higher level.

17. Organic traffic. Again, it is necessary to provide a proof that the site receives free organic traffic from search engines and referrals. It is very difficult to build traffic and if the initial work is already done, you will expect the buyer to pay more.

18. Development value. Domain appraisal should also consider how the associated website is developed and optimized. On the other hand, an unprofessional site can harm the sales potential. There is nothing wrong with selling a domain with a web-site as a package deal, yet the quality of the site should be top-notch! The domain appraisal factors 14 to 18 are meant to deal with names that already have a web-site. If you are trying to appraise a blank domain name, you should not consider these points.

19. Total revenue generated from the site. A proof of regular revenue from different advertising and affiliate programs will drive the sale price up, yet a good site content alone will doubtfully make a good sale if the domain doesn’t meet at least some of the aforementioned criteria from 1 to 13.

20. Comparison. Before concluding a domain appraisal, you will want to compare the domain with previous similar sales from the aftermarket. Although it is true that each name is unique, there is fashion and there are trends. That’s why it may be useful to visit Sedo, Tdnam or any other aftermarket to see what domains attract more bids, explore the internet for previous sales. A good idea is to sign up for several web-master forums in order to explore the domain appraisal requests posted by members. You will be able to post a domain appraisal request yourself and compare your verdict with judgment of fellow webmasters.

This guide contained the 20 primary criteria of domain appraisal. Use them to determine the value of names you buy and sell. If you keep this guide as your checklist, you will probably find that domaining is an interesting and rewarding industry.

Author: Jim Trent

Domain Name Wire » News » The Incredible Mutating Domain Appraisal.

We are interested to buy your domain name DOMAIN.COM and offer to buy it from you for 65% of the appraised market value. 

Afternic Domain Name Listing DRROSENBAUM.com

Buy and sell domain names on Afternic, a domain exchange reseller and auction marketplace. Afternic has over 3 million domain name auctions. … Leading Bidder, lionel13×2.

Laziness and it’s effect on your domaining and domain development.

But handregs and cheap domains don’t work for most people — just look at the domain appraisal section on any domain forum for proof of that.

Technorati Tags: appraisal domain, domain registration, sell domain name

Courtney Tuttle wrote an amazing article that is probably one of the best articles I’ve read on the subject of internet marketing. In fact, at the time of this writing if you go to Google and search for “internet marketing”, his website comes up in the top 3.

This is huge for me when assigning credibility to methods of either making money online or promoting a website, etc. The fact that he comes up in the top 5 for such a saturated competitive keyword is a serious indication that the guy knows what he’s doing. So, I read more of what he has to say and I’m going to summarize some of that and offer a few additional tips for taking his content and expanding to the next level.

First of all, keyword sniping is about finding a keyword phrase that is getting a good amount of searches but has less competition. In most cases depending on which niche you’re going after, you can usually find great keyword phrases that have virtually no competition. This is especially true if you are promoting local or regional services with the name of the location in the keyword phrase.

Finding the keywords starts with keyword research tools. I personally use Google AdWords, not only the keyword suggestion tool, but the actual AdWords account to get an actual number of about how many searches are done because if you have an AdWords account, you can setup a campaign and Google will estimate clicks. These clicks that Google estimates are based on the pay-per-click model, so I usually assume a higher click through rate to get a more conservative estimate on how many searches per day on Google.

There are other free keyword suggestion tools besides Google. Another one is at Wordtracker and another one that I know of that uses Wordtracker data is at SEObook.com.

Once you have your keywords, you’ll design a website around this topic. Courtney mostly suggests using Wordpress which I agree with completely, but you may also be able to duplicate the same thing with Blogger.com for instance… or some other free blogging platform. At the time of this writing, the keyword “make money online” search brings back in the number 1 spot on Google a website that is hosted on blogger (blogspot.com). Considering how competitive that keyword is, and how the number 1 spot is a blogspot website, a top ranking CAN be had by a blogger site.

The same principles of getting ranked apply to just about any site. The key is relevancy. The more relevant the content is to your website and keyword, the better chance you’ll have of getting that site ranked. Article websites are probably one of the best methods of getting this related content and relevant content primarily because you are the one that controls the content of the page and the link text and everything else for instance.

You’re reading this article now on EzineArticles which is one of the best article sites there is for this exact reason. Also, you’ll notice once you start doing the keyword research that several articles from EzineArticles.com get ranked very well in the search engines.

Although Courtney says that duplicate content doesn’t matter (which I agree to an extent)… if you’re going for nothing more than one site in the top 10 or top spot for the search engine, your duplicate content won’t matter and you can use the article marketing tool that he suggests in his article. If you only really care about the incoming links as far as their ability to get your main website ranked, then duplicate articles are no problem. However, if you want to get one of your ezine articles ranked, it shouldn’t be a duplicate article.

Article marketing is a great way to get rankings and if you add article marketing to some social networking link building strategies, you’ll do really well with getting a top ranking in the search engines for one of these keyword phrases. If you want to test this out, pick a keyword phrase that gets 15 - 30 searches per day but has no competition and see how well you do in the search engines. Often times, when going for a more competitive keyword, it may take a few months to get a top ranking. Many internet marketers (myself included) don’t always have the patience to go for multiple months promoting the same thing so this is a critical step to getting rankings for those more competitive keywords.

Check out his blog post and start with something small, then go from there.

By: newrich66

Twitter Snipe review- Target followers by Keyword

In one of my previous posts about how to grow your Twitter followers automatically I mentioned Twitter snipe as a software to automate the process. 

An Unbiased Review of SEO Elite | Work From Home Online Guide

If you’re keyword sniping as recommended by the Keyword Academy, then I think it’s important to look at your competitors’ anchor links as well as their PR.

IM Niche Formula Review

For those who don’t understand what is quality score? The short answer is how relevant relate to your keyword,relevant to your ad and last but not least your landing page.

Technorati Tags: auction snipe, ebay sniping, sniping software

Search Engine Ranking is one of the main website assessment criteria that helps your website get found more easily at search engine result pages. To achieve this goal, a good website should gain high search engine ranking. This article tells you how this can happen in a website.

One of the major factors in websiteassessment criteria is the role of search engine ranking of your site compared to your competitors’. While reviewing a website, higher search engine ranking for a webpage’s keyword is the important factor that brings a lot of traffic to that web site.

This website assessment criteria is one of the first elements you have to find out when reviewing a website. It’ll show the way to you for further website optimization.

What’s the Search Engine Ranking of Your Website?

Suppose you’re searching a word or phrase in a search engine. When the Search Engine Result Page (SERP) appears, you’ll see 10 results in each page. They’re the web sites that have ranked highest for the searched term you’ve typed. This is the general method for discovering the search engine ranking of web sites for the searched term.

These days when we talk about the search engine ranking of a website in search engines, usually Google is in our minds. As the major part of searching in most of the countries is done through Google, this search engine plays a vital role in bringing success to you. Of course, you have to see if this is the case with your e-business or not.

Google Page Rank (PR) System

To learn about the page rank of a website in Google, the easiest way is to download and install the Google Toolbar on your web browser. As soon as you enter a website’s URL, the Google ranking indicator shows its PR on a 0-10 scale. It won’t count that much in reviewing a website based on our website assessment criteria list.

Let’s not be too overwhelmed by Google PR system for our Internet business. What matters the most is to rank high at SERPs for the key phrases we’ve selected. Having 100 targeted visitors per day and lower Google PR is much better than having 1000 visitors per day who visit our sites for various other reasons.

Search Engine Ranking Based on Keywords

You compete with other websites over certain keywords or key phrases. The website that appears higher in SERPs enjoys higher ranks (visibility) for them. Obviously, higher ranking leads to more influx of targeted visitors to your site.

High visibility is a factor every website owner likes to achieve. The important question is where you’d like to have such visibility? In which search engines? For which keywords?

No wonder why there’s so much effort and competition on achieving a position on the first (two) page of SERPs. Your entire attempt is toward gaining more targeted traffic. Such traffic brings the kind of visitors you’re looking for ” they should be easily made into customers if your content is created properly. If you’re on the third or forth page of the SERPs, there’ll hardly be any chance to be found.

In summary, you should select your keywords or key phrases very carefully and put a lot of efforts gaining higher search engine ranking for them. This website assessment criteria helps you realize where you stand compared to your competitors. Knowing this, you should find ways to surpass them.

Keyword Selection

Website Assessment should be performed mainly based on the competition you have with your fellow websites over certain keywords or key phrases. You’ll have to use a set of relevant keywords on the your webpages and optimize them for those keywords.

Every website is focused on its niche market. It’s likely that your competitor doesn’t concentrate exactly on the same niche market that you are. Despite this, when it occupies a higher search engine ranking for your keywords, it’ll be considered competition.

Every optimized website has targeted certain keywords through optimization process. Since search engine ranking, as one of the website assessment criteria, works based on the keywords you use, you’re seriously in need of a well-managed Keyword Discovery OR KeyPhrase Research.

It’s not recommended to select the keywords that receive lots of competition and searches, because it will put you in a difficult position. It’s usually recommended to begin with the key phrases more specific to your niche. Although less people search for those phrases, they’ll be the same people you’re looking for. Here, less traffic is better than larger number of visitors who won’t take any action at your site.

Taking Actions for Higher Search Engine Ranking

After you’ve realized how tough or easy the competition is over your choice key phrases, you’ll need to take the following steps:

* Create new content on your site centered around the newly-selected key phrases,

* Optimize the new pages for your key phrases ,

* Submit those new pages to the major search engines, and

* Try to gain inbound link to them from other websites using various methods.

The last but not the least, the process of reviewing a website should be an ongoing effort performed alongside with the above measures to see how your progress is. It takes time and patience, but you’ll see the result if you pay due attention to search engine ranking as one of the most important website assessment criteria.

Website Assessment Package
If you want to start any optimization for search engines, builing link popularity, etc, you need to first know if your website is search engine friendly or not. Website Assessment Package helps you realize this.

By Rahman Mehraby

Improve Your Search Engine Ranking
Traffic from major Search engines for your website is considered as one of the best reliable source. You can expect to get around 70% of website traffic from search engines.

How to increase Search Engine ranking
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. Iam here to tell you.

Top 10 Search Engine Ranking
Top ten search engine project. How to get a top ten search engines rankings in Google, Yahoo, Or Msn…..In 30 Days or less.

Technorati Tags: Improve Search Engine Rankings, Search Rank, Website Ranking

Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)

Keyword Suggestion Tool

This tool shows you the results from wordtracker (that online program that charges you to find “good keywords”) and results from overture. Great tool plus its free… http://www.digitalpoint.com/tools/suggestion/

Backlink Tracker

For this tool you have to sign up for it.. Wait… don’t run away yet.. its 100% free. Great tool for checking on who is linking to your website. http://www.digitalpoint.com/tools/backlinks/

Cheap Domain Names

Woa… your probably wondering how this got thrown in to Search Engine Optimization Tools? Well when you optimize your website for search engines it is always good to have multiple domains, and have domains that have your keyword in it. So NameCheap offers domains for really cheap (thus the name). Price currently is at $8.88 (as of 07-04-2004 price may be different if the date you are reading this is somewhere distant from the date it was published). http://www.namecheap.com/

Site Report Card

Now this website has multiple tools built into one. You can run website analysis, optimization, and promotion reports. They give many reports on stuff like broken links, misspelled words, site popularity, keyword analysis, and much more. http://sitereportcard.com/

Google Monitor

This is an awesome tool… Especially if you just created a website and published it to Google. This will search your keyword and find what position you are on google for that keyword so you dont have to manually go in and search hundreds and hundreds of pages. http://www.cleverstat.com/google-monitor-query.htm

Website Analyzer

Have you ever paid someone to optimize your site for the web? (Search Engine Optimization) Well this tool is basically what a majority those “experts” use. http://www.gorank.com/analyze.php

Link Popularity Checker

Check how popular your website is with MarketLeap’s tool. http://www.marketleap.com/publinkpop/default.htm#

Note: I am giving away tons of resources in this article, these may help you, and they may not. These are tools that a lot fo the “experts” use to market your website. Keep in mind that they charge you and use these tools because they know what they are doing and have experience in many fields while using these tools, plus other resources they may have.

Do you have any more useful tools? Why not share them? Don’t be stingy!! We all want in on the free tools. If you have a Search Engine Optimization tool, a web design tool, or any other tool that may benefit others please feel free to email me the tool at my email address Charles@CharlesNixon.com

About The Author
By: Charles Nixon III 6bc

IIS Search Engine Optimization Toolkit
Today we are shipping the first beta of a new free tool - the IIS Search Engine Optimization Toolkit - that makes it easy to perform SEO analysis on your site and identify.

SEO Tools - 30 Must try SEO tools from SEOChat
The SEO Tools found in this section were designed to assist you in configuring your website(s) for search engine optimization within the different search.

IIS Hosted Sites SEO Tools
The Web Marketing Team of Texas A&M University’s Division of Marketing & Communications is responsible for the university’s web presence and providing insight and guidance to the unviersity.

Technorati Tags: Cheap Domain Names, Google Monitor, Keyword Suggestion Tool

Anyone who has published a website knows that a major component of ongoing SEO is generating effective, relevant keywords that relate to on page content and the produce high enough rankings in the Search Engines to generate targeted traffic. Like many website designers/publishers, I use a variety of commonly known keyword research, keyword suggestion, keyword analysis, keyword placement, and keyword extraction tools to generate keywords that will ultimately get me a page #1 placement on Google and ultimately Yahoo and MSN.

What I’ve found is that although many of these tools perform similar tasks, they often measure different metrics and are designed to accomplish different aspects of the keyword generation process.

Unfortunately, new internet marketers (I’m writing this article particularly for them) don’t understand this and jump from one keyword tool to another thinking that the next greatest tool will be the answer to their keyword generation challenges.

Here’s the truth. Keyword generation, like any other aspect of SEO is a process that takes considerable thought, concentration and effort. With that comes a learning curve that can only be surmounted through time and effort through practice.

There is not magic wand or keyword suggestion tool that will do the work for you. Thinking otherwise is a falsehood and will only set you up for disappointment.

So what is the difference between these tools and how can you get the most out of them?

Let’s examine some of the commonly available online keyword research tools…

Compete.com

Compete.com is a relatively new player in the field of competitive keyword research. It is designed to provide the user with a look at where your competition is generating search engine traffic on both PPC (Pay-Per-Click) and organic searches.

Compete.com will also provide you with information on user interaction with your web site. Compete does not gather data directly from the search engines, but instead gathers information directly from actual Internet users who have installed the Compete.com toolbar.

What this means is that Compete collects first hand data from users that can provide you with significant information about how users behave on the sites they visit as well as how users search.

Information such as time spent on a site, what percentage of site’s traffic comes from an individual keyword and a relative measure of how much each keyword is worth to the competitors site.

Access to Compete.com requires creating an account. The free keyword tool is limited. To really make it work to your advantage requires subscribing to the full package. Subscriptions start at $199 per month which puts it out of the range of most New Internet Marketers, Newbies.

KeyCompete

One of the most effective methods for generating keywords is to evaluate what keywords your competition is bidding for on major PPC search engines like Google AdWords and Yahoo Search Engine Marketing.

Like Compete.com, KeyCompete charges monthly/annual fees for their service - under $500.

KeyCompete should be used as a primary keyword generation method. You can also use it like other keyword generation tools to search for variations of keywords. KeyCompete offers a supplement keyword generation tool for Long-Tail keywords. All in all, using this service can save you a lot of time and money in your overall keyword generation efforts, if you can afford the $500 bucks.

SEODigger

SEO Digger is a keyword analysis tool that will tell you where your competitors rank on the search engines for keywords you want to rank for. You can also use the tool to find out how well you rank versus your competition as well as to determine popularity and a rough estimate of search volume each individual keyword receives.

SEO Digger offers a free tool that you can use to determine the top keywords that your competitors rank for organically on both Google and MSN. Non-registered users can search up to five domains per hour. There are other benefits available to registered users.

I’ve found SEO Digger to be one of the most effective keyword analysis tools available and for the average web site owner it’s ideal because it’s best features can be utilized for FREE.

WordTracker

Wordtracker has both a free and fee based service.

1250 It will provide you with a list of related keywords and the estimated search volume for each keyword. Wordtracker collects search volume data from two search engines dogpile.com and metacrawler.com which together account for about 3.5 million searches per day. Results are pretty reliable.

The free version is limited to 100 results per search. The paid version gives you access to thousands of keywords. With the paid version, you can also import lists of keywords and check their search volume instead of entering them one at a time as is the case with the free version.

Also, with the paid version, you can save your keyword projects for future access.

Google Keyword Suggestion Tool

Google AdWords Keyword Suggestion Tool is a free tool offered by Google that generates keywords based on the user entering descriptive words or phrases, or a Web site URL. It will also provide you with a measure of advertiser competition, which is a reference to the amount of advertisers bidding on each term within the Google AdWords Program. This is important to note, because it’s relative to Google AdWords Program and not the entire Internet. Also, keep in mind that Google is the underlying Search Engine for several ISP’s, i.e. AOL, Won, Netscape as Yahoo provides the Search Engine behind, All The Web, Lycos and Altavista.

Google Keyword Suggestion Tool also shows trends in keyword searches and negative keywords which are essential when putting together a PPC campaign.

You also have the option to save your keyword generation results in various formats including .txt, .csv or pre-formatted Excel .csv. The Google AdWords Keyword Suggestion tool is available to AdWords users and can be accessed externally if you do not have a Google AdWords Account.

KeywordDiscovery

Fee-based, Keyword Discovery can be used to generate a large list of short-tail and long-tail keywords for any topic you choose. Keyword Discovery uses 4 major databases to generate keywords: The Global Premium Database, The Historical Global Database, The Shopping Database and The eBay Database.

As a keyword research tool it’s quite powerful. Visit their website for more detailed information on their database services and fees.

Other popular competitive keywords generation research tools

Hitwise.com, GoogSpy.com and SpyFu.com.

I’ve used SpyFu extensively. It combines many of the features of those keyword research tools aforementioned and it’s FREE.

Regardless of your level of experience with website design or online internet marketing, you need to clearly understand that there are keyword research and keyword analysis tools to meet every need and every budget, but regardless to the cost generating keywords that can be easily found by your customers or visitors is an ongoing and often labor intensive process. The tools available are just that.

Most of us have used a hammer or a screwdriver at one point of another, but that doesn’t make us a carpenter or a mechanic. However, the more often you use the keyword research tools, the more familiar you will become with what they can do and how they can profit you in your SEO or Internet Marketing Efforts.

Author: Bob Coleman

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