Attracting foreign language users to your site just got easier with the release of a new keyword research tool. 

Kwintessential, a UK based translation agency, have today released their latest translation tool - a keyword translator.

The tool is designed to help website professionals such as webmasters and SEO consultants research keywords in foreign languages.

What are keywords?
Keywords basically refer to internet search terms. For example, if someone was looking for office space to rent they may enter their query in a number of ways into a search engine such as Google, Yahoo! or MSN. Some people may enter “office space” some “rent an office”. Using certain laboratories that research these trends experts are able to identify what terms people are using when looking for office space. At present the top 5 searches for this topic are:

1. office space
2. office rental space
3. office space realtor
4. office space for rent
5. office space for lease

These are known as the keywords for this particular search term (there will of course be many more). Webmasters and SEO experts use the keywords to ensure that they build their websites so that they can attract people from the search engines.

Why keyword translation?

The internet is going multilingual. Most big companies now translate websites into foreign languages but soon this will start to become the norm. This is to meet the demand of foreign language speaking internet users. Through researching keywords in foreign languages, those with multilingual websites can now ensure they are using the correct search terms to get French, Spanish, Italian or German speakers.

So using the example of office space again, if someone uses the new keyword translation tool they will now find that the top 5 searches in French are:

1. amenagement espace bureau
2. espace bureau
3. restructuration espace bureau
4. espace bureau louer
5. restructuration espace bureau paris

A website owner will now know how to build their website pages in order to bring in queries by French users of search engines. Simple but effective.

Visit the tool at http://www.kwintessential.co.uk/seo/keyword-translation-tool.php

Intercultural Communication Training
Intercultural communication training, resources and information.

By Neil Payne
Published: 10/23/2007

Keyword Translation Tool Launched
Attracting foreign language users to your site just got easier with release of a new keyword research tool. Keyword Translation Tool Launched. 

seo keyword translation tool launched
a new keyword translation tool is launched to stimulate interest in website internationalization, localization and translation. (prweb oct 26, 2007) post comment:trackback url: .

Using Translation Tools For Search | SEO Theory
I tried the Global Translator on my first site (launched a couple of weeks ago). At first I was impressed with the idea of making extra content available with keywords and phrases.

Technorati Tags: Keyword Checker Tool, KeywordRanking Tool, Seo Tool

Advertising is no more limited to television and newspaper ads. Have a look at the modern advertising methods that are catching up…

Advertising and marketing have become an essential part of the business world. If you have a good product or an efficient service to offer, you need to master the art of selling it! While some of the advertising agencies might stick to the conventional advertising methods, most of the leading players are resorting to the fresh and modern advertising methods. There is a new cult of modern advertisers who are experimenting with ideas that are truly modern and innovative! Newspaper advertisements and colored fliers are so pass! Say hello to the era of instant, quick, smart and out-of-the box ideas! Well, if you still associate advertising with the newspaper ads, televisions ads or radio ads for that matter, then you definitely need a refresher course. So lets get started, here is Modern Advertising 101!

Modern Advertising Methods

There are different types of advertising and advertising techniques that are available for promoting products and services. However, here are some of the latest and hottest trends in advertising that are gaining popularity. People are now looking for new types of advertising appeals. Many of the new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty advertising methods! Internet advertising is a vast concept and it entails several sub-types, many of which are only recently introduced. Email advertising is one of the earlier trends, while the new ones include banner advertising, pixel advertising, blog advertising, keyword advertising and contextual advertising.

Web Banner Advertising

If billboard advertising is used on roads, then a similar type called banner advertising is used on the web! Have you noticed the horizontal advertisement strips that are seen at the top of the web page? Web banners are usually constructed using images, or JavaScript, or any other multimedia objects and animations. Web banners are usually link to web pages that are related to the content on the existing website.

Bandwagon Advertising

Well, this is nothing but a propaganda advertising technique, which aims at convincing the user that everyone else is using the products or everyone in the customer base, is in favor of the brand. This compels the consumer to at least think about buying that product and check what everyone else is raving about. Bandwagon advertising is a strategy that is based on consumer psychology and hence, is an effective advertising technique which can be used via any media, be it print, electronic or broadcast.

Promotional Advertising

Promotional advertising involves the use of promotional give-away items or promotional media events, which help to garner public attention and are an effective way of advertising. Handing out promotional freebies is a modern advertising technique that is innovative and very effective as well.

Testimonials and Endorsements

Ever wondered why Colgate brought Brooke Shields on board to promote their toothpaste? Or did you know that Keanu Reeves had once been a part of an advertisement for cornflakes? Well, an endorsement from a celebrity or a public figure is reason enough for certain customers to try a particular product. Such testimonials or endorsements are a great way to advertise particular products and services. Another evolved version of this being a new type called covert advertising, which involves the use of brand names or actual products in movies or television shows which leads to an indirect form of advertising.

Surrogate Advertising

Several national laws have banned the advertising of products like alcohol or cigarettes. Owing to this, many umbrella brands have come up with an advertising technique which only promotes the umbrella brand name which of course, also reminds the consumer of the products that have been banned from advertising. For example, Kingfisher doesn’t need to advertise its beer when the general brand name, also conferred to the aircrafts, are being advertised publicly.

Pixel Advertising

Pixel advertising is a new type of Internet advertising in which the cost of an advertisement is calculated based on the number of pixels it occupies. This form of advertising originated in late 2005, when a British student Alex Tew came up with a website called The Million Dollar Homepage, where the advertisers could buy advertising space at the rate of $1 USD per pixel with a space limit of one million pixels. In addition to the space options provided by the hosting websites, there is also the option of using Do-it-Yourself (DIY) pixel scripts, which ensures that people who do not understand the intricacies of the pixel ads can incorporate the pixel ads in their website without any hassles. Some of the commonly used DIY pixel scripts are Million Pixel Script and the GPix Pixel Ad Script.

Contextual Advertising

Do you notice how Google generates ads that are relevant to your search? Or more recently, have you noticed the Google ads that show up next to your emails in the Google mail service? Well, if you are one of those people who still haven’t noticed this, then you need to wake up and smell the coffee. Well, Google Adsense was the first contextual advertising venture. Contextual advertising is a very specifically targeted form of Internet marketing in which the advertisements are selected by automated systems based on the content being viewed by a particular user. The automated system scans the text of a website for keywords and sends advertisements that match the content which the user is viewing. Many search engines also make use of contextual advertising for displaying ads on the search result pages, such that the ads match the things that the user is looking up on the web. After Google started this trend, there were many others like Yahoo and Microsoft who followed suit.

Keyword Advertising

Commonly, keyword advertising is also known as pay per click advertising or cost per action advertising. Although, Yahoo was the first company to venture into keyword advertising, it is Google Adwords program which is now most popular for its keyword advertising. Some of the popular search engines, which are into keyword advertising, include Yahoo! Search Marketing, Microsoft adCenter, Miva and LookSmart.

Blog AdvertisingIf

you thought that a blog was nothing, but an online journal, then you are wrong. Owing to the tremendous popularity of blogs, advertisers have wisely used the blogs as effective advertising and marketing tools. The corporate blogs are excellent ways for companies to reach out to their customer base on the Internet. The advertising blogs often make use of Search Engine Marketing techniques, which ensure better results on the web.

Bathroom Advertising

Truly out-of-the-box isn’t it? Yes, bathroom advertising is nothing, but placement of advertisements in public restrooms! A research was carried out, in which a test group of people visiting a restroom were questioned whether they noticed the advertisements in there, and surprisingly a major percentage of the group were seen to have a high retention of the advertisements. This led to the conclusion that people visiting the restroom are a good target audience. Bathroom advertising is soon catching up as an effective advertising tool.

Mobile Advertising

Yes, as annoying as it might be for you to receive advertisements on your cell phone, it is now a fact that mobile advertising or cell phone advertising is one of the most effective ways of advertising. Most of the times, advertisers have a data of mobile numbers of their existing customer base as well as a list of phone numbers of people who might be potential customers. A message on the mobile phone rarely goes unnoticed and hence, qualifies as an effective marketing or advertising tool!

Public Relations Advertising

Maintaining and developing good public relations has been a marketing tool for companies to maintain goodwill amongst employees as well as clients. It is not only a way to be in the public eye, but also a great way to build and maintain a particular brand image and identity. Public relations is thus a great advertising tool which is used by companies to reach out to their investors, employees and of course, their existing and potential customer base.

By Uttara Manohar

Published: 10/6/2008

Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited? Plenty!. 

Modern advertising methods
Are you using modern advertising methods? Free strategies work like a charm!

Modern advertising methods
The Best one of modern advertising methods: the Tell-a-Friend script is powerful!

Modern advertising methods
Internet people are subdivided into groups, but generally, they search information and modern advertising methods.

Technorati Tags: Blog Advertising, Mobile Advertising, Web Banner Advertising

There are plenty of ways to get free web site traffic, and you’ll want to use those ways most often. Free web site traffic is out there for the taking –all you have to do is know how to lure it to your site. However, there are other ways to increase site traffic if your efforts to get free web site traffic are not meeting your expectations or if you simply don’t have time to jump through all the hoops.

If free web site traffic is letting you down, you can always simply buy traffic. It’s an amazing thing — to think that people have actually built businesses around getting traffic to other people’s web sites — but businesses that offer just that service are popping up all over the place. Just think of it like this: Marketing experts must have seemed like strange beasts to the first business owners who encountered them, but they make their clients millions of dollars annually — on business they would not have otherwise enjoyed.

People who buy traffic, as opposed to depending entirely on free web site traffic, are often people who have third-party ads on their sites. If they make their money at least partly by ad clicks, then this endeavor may be a good deal — not to mention that it ups their page view counts. Whether you think this is appropriate for your particular site is up to you, but you can buy traffic if you so desire.

There are packages and services that will help increase free web site traffic, such as Traffic Builder. The software increases site SEO by: providing advice and suggestions, submitting sites to search engines and monitoring keyword usage, as well as the popularity of your link. There are other benefits to using Traffic Builder, and the service generally saves time that would otherwise be needed to increase free web site traffic manually.

Even if you take this route for attracting free web site traffic, and even if you decide to buy traffic on top of that — you must not forget to go out there and hustle your site to viewers through link and banner exchanges. Research the best methods of letting people know your site exists, as well. For instance, it is much better to embed your links naturally throughout the text than to simply have nothing but a list of links. But most importantly, you cannot forget the # 1 rule for increasing web site traffic: offer great content. It will do absolutely no good to get web site traffic — if you can’t keep that web site traffic on your site, where it belongs.

Looking for more information about web site traffic at http://websitetraffic.answersaboutinternetadvertising.com/

By Deanna Mascle
Published: 9/6/2007

5 Basic Marketing Strategies to Increase Traffic to Your Website
People love free anything; e-books, advice, product, resources anything that adds value to you and your community. This not only helps others it establishes you as the expert in your niche.

Internet Marketing Tools - Increasing Free Web Site Traffic
There are plenty of ways to get free web site traffic, and you’ll want to use those ways most often. Internet Marketing Tools - Increasing Free Web Site Traffic.

Internet Marketing Guide to Generate Targeted Traffic
Whilst there are several reliable methods this guide looks at 5 free internet marketing methods that you can use to drive traffic to your website.

Technorati Tags: site traffic, traffic targeted, Traffic Website

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stopsafter just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.

Copywriting for search engines should be part of your search engine optimization strategy, but it’s challenging to say the least. Most of us are either artistic or scientific types; few are both. But that’s what online copywriting is all about. It’s both an art and a science, and that’s what gets most people on the wrong track.

In a nutshell, good web site copy needs to be rich, keyword-specific and topic-based. Many inexperienced web developers simply use brochures for their web site copy. Don’t let them talk you into it! Search engines most likely won’t find your web site if you do.

The optimal web site page size is around 2 MS Word pages. If you have more copy than that, consider splitting it into two or more. If you find you’ve got more than one topic on a page, split it into two or more.

If you’re like me, your first instinct is to sit down and start plunking away at your keyboard and get as many of your thoughts out as quickly as possible.

And that’s fine for your basic outline, but that’s about as far as it’ll get you. That’s the artistic side. And it just might be the wrong side to start with. I’ve learned over the years that, contrary to my instinct, starting with the scientific is actually easier and faster.

So, where do you start?

The first thing I do is find the right keywords to base my copywriting on, and there’s a relatively simple way to figure out which keywords to use. Open your favorite spreadsheet program (I use MS excel), and head four columns with:

Keyword   #Searched  #Returned &nbspRatio

Then, find a good keyword suggestion tool. Wordtracker has one and so does Overture, and both have free trials. There are also several others out there to use.

Tip: Keyword suggestion tools suggest more keywords and phrases for your search terms.

So, what you’re going to do is brainstorm some keywords and phrases for your product or service, enter them in the ‘keyword’ column, and find out how often it’s searched for in your keyword suggestion tool.

Next go to a search engine and search for the phrase in quotations to find your competition for that word or phrase. And then figure out the ratio of ‘#searched’ to ‘#returned’. What you’re looking for is a low number of returns for a highly searched word or phrase, or a relatively low ratio.

Tip: Keyword phrases often work better than keywords alone.

You want brainstorm a hundred or more words and phrases, and choose two to four to use in your web site copy. And as the saying goes, ‘two heads are better than one’ so ask your family, friends and neighbors for input if you can.

Try a general keyword and start there. You’ll find a general keyword will be searched a lot, but you’ll also find there’s too much competition in most cases, so your ratio is too high. Then try different spellings, misspellings and more specific phrases. You’re looking for two to four target words or phrases per page.

For example ‘bodybuilding’ has a ratio over 4,000, but ‘body building’ is under 3,000. To get more specific, try targeting women. ‘Body building woman’ has a ratio of around 500.

Once we’ve found our target phrases, we can start writing our web site content. But where do we put our targeted keywords and phrases?

Search engines look in specific places to try to determine your web site’s theme, yet they’re all slightly different as to exactly where they look and relative importance of each placing.

Nearly all search engines use page title as one of the most important, so try to make sure your page title uses at least one targeted phrase, or better yet, two. Our example title could be ‘Body Building Supplements - How to Build Muscle | Company Name’ for example. That uses two of our target phrases and our company name. Or we could substitute the protein shake name for the company name.

Some search engines use meta tags, others do not, so I generally include meta tags for the search engines that do.

Heading tags are next in importance, ranging in importance from H1 and down. If you recall, in our last newsletter, we mentioned that headings are also high on your list for catching clients’ interest, so h1 heading tags carry lots of weight for both. One thing to watch for is cute headings, which can work for clients, but won’t work for search engines. To make the search engines happy, you need to include your keywords in your headings.

The last thing to be aware of for search engine copywriting is keyword density and placement. Again, each search engines seems to want something a little different, but you’re pretty safe if you have keywords near the beginning, middle and end of your copy. You’re looking for keyword density balance though because too many and your site is seen as spam by the search engines, while too few mean your web site theme isn’t clear enough to be found by your target audience.

So, now you have your keywords and you can start writing, right? Well, you can, but unless you keep a few points in mind, your copywriting won’t be as effective as you’d like it to be. But that’s the subject for another article.

By: Eve

Article Directory: http://www.articledashboard.com

Search Engine Optimization (SEO) Copywriting
Below are the top 10 simple SEO copywriting website tips to increase your search engine rankings. 1. Avoid Duplicate Content: If the search engine spiders find that your website.

SEO Copywriting Tips for Internet Marketers
One more aspect to copywriting is in fact SEO. Search engine optimization within your sales copy can play a crucial part in your search engine rankings.

Why good SEO copywriting is important?
SEO or search engine optimization of course is a different ballgame altogether. Uhh.. the complications - easy to read, simple SEO web content language, addressing the needs.

Website Copywriting, Is It Worth It? | The Web Nut
If you are a business owner or person in charge of selecting a web design company then ensure that you query their in-house or outsourced copywriting capability.

Technorati Tags: Best Keywords, Keyword Density, Top Keywords